BVB managing director Cartsen Cramer said, “The crypto world offers exciting opportunities, and it is important for us to work with a trustworthy partner in this promising field.”
Coinbase has already offered a crypto-education session for BVB employees. ( Image Source : Borussia Dortmund )
Coinbase, a US-based crypto exchange, has announced signing a premium partnership deal with popular German football club Borussia Dortmund (BVB).
The agreement will include advertising and related promotions of the brand in its homeground of Signal Iduna Park and BVB marketing platforms. According to an official blog post by Borussia Dortmund, Coinbase has already offered a crypto-education session for BVB employees, in which three dozen colleagues from various departments took part shortly before Christmas.
The original partnership started in July 2022. The extended partnership between Coinbase and BVB will allow the general public to see the brand through perimeter advertising and cam carpets in Germany’s largest football stadium, the Iduna Park.
Brand promotions will also be done through digital advertising and activations for and with BVB fans on social media and all other digital platforms.
Commenting on the deal, BVB managing director Cartsen Cramer stated, “The crypto world offers exciting opportunities, and it is important for us to work with a trustworthy partner in this promising field.”
Since the founding of Coinbase in 2012, the crypto exchange has built a platform ensuring easy access to a wide range of crypto products. It also offers services and products for private investors, active traders, companies, and institutional investors.
However, the firm got licences in 2021 from the German Federal Financial Supervisory Authority (BaFin) for the purpose of crypto custody and proprietary trading limited to crypto assets and account units.
While commenting on the licencing matter, Cramer said, “The granting of the licence by ‘BaFin’ is the clear signal for us as BVB to now have such a partner at our side in a segment that is still very new and often confusing for non-insiders.”
He also said that BVB is delighted about the recent expansion of its partnership with Coinbase as the responsible, secure, and standards-compliant global platform for crypto trading.
Coinbase, the biggest crypto exchange in the US by trading volume, the firm has been facing a number of challenges. The exchange had announced that it would lay off some of its employees. Not only that, but the company has stated its intention to leave Japan due to difficult market conditions.
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