Gemstone Microfinance is a non-bank agricultural microfinance cooperative society. It is a registered national member of the Association of Non-Bank Microfinance Institutions of Nigeria (AMFIN).
The society is also registered and regulated in every state where it currently operates. With an annual turnover of N4 Billion, the financial services arm (RC: 1587936) of Gemstone Microfinance has been instrumental to the success stories recorded by its over 27,000 active members in the last two years of operation.
With an annual turnover of N2 Billion, the financial services arm (RC: 1587936) of Gemstone Microfinance has been instrumental to the success stories recorded by its over 27,000 active members in the last two years of operation.
In its two years of operation, Gemstone Microfinance has provided over N2 Billion in credits to its members in the agricultural business sector across its Thirty three (33) branches in twenty one (21) states and the Federal Capital Territory. The society’s main focus has been the development of the crop and livestock production, logistics, food processing and retail subsectors.
We are recruiting to fill the position below:
Job Title: Digital Marketer
Locations: Abuja (FCT) and Kaduna
Employment Type: Full-time
Job Description
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
B.Sc / HND qualification in Marketing or a related field with 2-5 years experience.
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, etc.)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
